Keyword research
Score keywords by difficulty, traffic, and opportunity. Explore store suggestions and Apple Search Ads popularity for App Store keywords, then add promising terms to tracking.
Desktop app by Sqeez Studio
AppSqeez brings App Store Optimization to your desktop
Research keywords, track rankings and ratings, compare competitors, create store screenshots, and optimize listings in one desktop app for Windows, macOS, and Linux. Built for the Apple App Store and Google Play across 150+ countries.
3 desktop platforms
Windows, macOS, and Linux
Your local workspace
Projects, drafts, and screenshots on your device
2 stores · 150+ countries
Apple App Store and Google Play
Inside the desktop app
One desktop workspace for your ASO work
A look at keyword research, the screenshot editor, and the store listing editor in AppSqeez.
Your ASO desktop toolkit
Research, create, and track in one workspace
AppSqeez connects keyword research, competitor comparisons, screenshot design, store listings, and performance tracking. Keep your optimization work together and use your preferred AI provider when you need assistance.
Rankings and ratings
Follow keyword positions, rank changes, and historical trends by country and store. Monitor ratings and review counts, and export keyword rankings to CSV.
Competitor analysis
Compare your app and competing apps side by side across tracked keywords. Find ranking gaps and opportunities in each country.
Screenshot studio
Design screenshots with device frames, backgrounds, headlines, and zoom callouts. Prepare localized sets and export a validated ZIP for the stores; free exports include a watermark.
Store listing editor
With Premium, edit store metadata with live character counters, save named versions, compare drafts, and localize listings. Optional integrations connect to App Store Connect and Google Play Console.
Bring your own AI
Premium connects to your own OpenAI, Claude, Gemini, or OpenRouter keys, or local models. Review proposed AI actions before they run, and connect external assistants through the local MCP server.
Keyword analysis workflow
Find opportunities and follow your progress
- Generate keyword ideas from metadata, competitors, and AI suggestions
- Import suggested keywords into your tracking workflow with less manual effort
- Monitor daily rank checks, historical trends, relevance, and opportunity scores
- Use difficulty, traffic estimates, and competition signals to decide what to target next
Store support
Built for both major mobile app stores
AppSqeez supports both the Apple App Store and Google Play Store, helping you optimize iOS and Android listings with one ASO workflow.
Work across 150+ countries with localized keywords, metadata, screenshots, and ratings. Import a published app or create a draft workspace before launch.
Built by a solo developer
Created to solve real ASO workflow bottlenecks
AppSqeez was built by an indie developer to keep the full ASO workflow together: research opportunities, prepare store assets, track results, and refine the next release.
Your app workspaces, drafts, screenshots, and configured credentials are stored locally on your computer. Store data, licensing, and cloud AI providers use online services when needed.
Core product value
Make informed ASO decisions and keep your work connected
- Improve clarity and professionalism of store listings
- Design and validate localized store screenshots
- Track keyword performance across countries and stores
- Keep projects locally and choose your own AI provider
Everything you need to know about the desktop app
What is AppSqeez?
AppSqeez is an App Store Optimization desktop app for Windows, macOS, and Linux. It combines keyword research, rank and ratings tracking, competitor analysis, screenshot design, and store listing workflows for the Apple App Store and Google Play.
Which app stores are supported?
Both the Apple App Store and Google Play, across 150+ countries. Manage iOS and Android store optimization from the same desktop workspace.
Which computers can run AppSqeez?
AppSqeez runs on Windows, macOS, and Linux. Visit the official download page to choose the installer for your operating system.
Is there a free plan?
Yes. Download and start without an account or credit card. The free plan supports 1 app, 10 tracked keywords, 5 researched keywords, and 2 competitors, with read-only listings and watermarked screenshot exports. Premium unlocks editing, AI, background jobs, and removes free-plan limits. See the official pricing page for current offers.
Where is my work stored, and can I work offline?
Workspaces, drafts, screenshots, and configured credentials live on your computer. You can browse saved work and design screenshots offline. Fresh store data, rank checks, licensing, and cloud AI features need an internet connection.
How do AI features work?
AI features require Premium and your own provider configuration. Connect API keys or a local model, review suggestions, and approve proposed actions before execution. Cloud providers may charge separately for API usage.